Hive BTS does not prioritize cost issues during national events
BTS Hive, the agency, expressed its thoughts on the Busan concert.
On September 22, Hive announced its position regarding the concert “BTS in BUSAN” (hereinafter referred to as the “Busan Concert”) wishing to host the 2030 Busan World Expo.
“Hive and BTS have focused on valuable results rather than costs in participating in national events, and they are proud to contribute to the country,” Hive said in a statement. “Hive and BTS will help attract the 2030 Busan World Expo, and I want to make Busan a venue for the world’s attention through BTS’s Busan concert.”
The following is the full text of Hive’s official statement.
BTS I’m talking about the Busan concert.
Hello, we’re Hive.
BTS ‘Yet To Come’ in a concert to pray for the 2030 Busan World Expo to be held at the Busan Asiad Main Stadium on October 15
Regarding BUSAN (hereinafter referred to as “Busan Concert”), I would like to express the following position.
First of all, in response to media inquiries about the cost of the Busan concert, we said that there will be a significant cost and that much of it will be covered by corporate sponsorship, online streaming advertising, and The City project subsidiary projects. We also informed you that we have decided to pay for the shortfall that cannot be covered by these measures. BTS will also appear at the concert without a separate fee, which will actually embody the artist’s idea of wanting to give free performances to many fans in the past.
Despite these explanations, we regret the controversy surrounding the Busan concert, and would like to clarify our thoughts.
Hive and BTS have focused on valuable outcomes rather than costs in participating in national events
Our company and BTS have been participating in large and small national events since the past. We have participated in the effort to contribute to the country and society, and we have not prioritized the issue of cost. I understand that the costs of the event cannot be fully covered by the government’s financial resources. Also, since support from the government is a source of taxpayers’ money, we have always approached it carefully.
The same goes for the cost of this Busan concert. The government, local governments, and bidding committees are doing their best to support this concert by providing concert halls as well as investing funds within a limited budget. In addition, we believe that it is not desirable for the resources of the government, local governments, and companies that are striving to host the 2030 Busan World Expo to be invested or exhausted on a large scale due to the Busan concert
If BTS had considered cost as the most important factor in participating in national events in the past, it would have been difficult to produce many results at major events for our country and for the world. We have focused on the process to produce high-level results at events where BTS participate, and we have thought it was meaningful enough because we were satisfied with the BTS and the results we produced.
By the way, there is one thing we cannot give up. That’s the level of the stage where BTSs stand. Just because the world’s best artists participate in national events does not compromise the level of the stage. This Busan concert is no different. We will only focus on making the best results and making the best possible results to secure high standards in various side events as well as on the stage of the Busan Asiad, where the BTS will be held. Creating a great concert that we expect and creating the value that we expect in attracting the 2030 Busan World Expo is the only goal of our company and BTS.
Hive and BTS are proud to contribute to the country.
Every year, BTS has been asked not only by Korea but also by various countries and organizations around the world to participate in the events they are planning. Although most of these requests are not met to be true to the artist’s original role, I am confident that when there is a really important and meaningful event nationally or globally, BTS has tried to contribute through active participation and produced significant results.
Among them, I think it is an important opportunity for BTS and our company to participate in major events for our country and contribute. It is because the fact that BTS, which has become a global superIP, and Hive, which has grown into a company with major bases in three countries, started in Korea is the basis that does not change. BTS and Hive think it is a proud thing for the people of Korea to make our efforts for our country, for the world, or for our country to contribute to the world.
Hive and BTS want to help attract Busan 2030 Busan World Expo.
The 2030 Busan World Expo brings economic effects of tens of trillion won to Busan and Korea, and the scale is larger than the World Cup as a single event. The World Expo is also the place where phonographs and TVs, which are the basis of popular music, were first introduced to human society. Now that it is a place that encompasses the inventions and new technologies that make up modern civilization, there will be no need to think about why hosting the 2030 Busan World Expo is important for Korea and why efforts should be made to attract it.
In addition, Korea is said to be an “underdog” in the competition to host the 2030 Busan World Expo. Korea has a history of overcoming inferiority and achieving excellent results since ancient times, and BTS is an example of this history of overcoming and growing. The bid for the 2030 Busan World Expo also made me think that everyone should work together to show a wonderful reversal, and BTS and our company also decided to help.
Hive and BTS want to make Busan a place for the world to pay attention to through concerts.
More than 60,000 fans and officials from many countries, including Korea, will gather at the Busan Asiad and offline events in Busan. In addition, more than 150 times the number of visitors to Busan will watch live broadcasts of the concert streamed around the world. More than 10 million fans and officials will see and feel Busan.
In this short period of time, many people will pay attention to the Busan concert, and at the same time, Busan will be seen as a candidate site for the 2030 World Expo. Shouldn’t we make them potential supporters of the 2030 World Expo? If we thoroughly prepare to make Busan widely known through this big chapter for the rest of the year, the Busan concert will contribute to attracting the 2030 Busan World Expo, and BTS and we will be proud of it.
There are less than four weeks left until the Busan concert. With BTS, we would like to make an effort to contribute even a little to attracting the 2030 Busan World Expo. There may be big and small obstacles to the process, but we and BTS will do our best to provide a cornerstone for the Busan Concert to provide a turning point in attracting the 2030 Busan World Expo. I’d appreciate it if you showed us your interest and support