MOMOLAND’s Brave Girls disbanded 3rd generation girl group Long Run Kiro.
Girl groups included in the so-called third generation are at the crossroads of “the seven years of evil.” The unwritten rule that the life span of an idol group is virtually determined in this seventh year seems to be valid for 2023. MOMOLAND, who announced their addictive presence with “Bboom Bboom,” and Brave Girls, who entered the reverse stardom with “Rollin,” unfortunately ended their activities.
MOMOLAND and Brave Girls officially announced the end of their exclusive contracts and the disbandment of their teams side by side through their respective agencies on the 15th and 16th. The two teams, which announced their debut in 2016, clearly released hit songs and showed good team recognition, followed by individual members’ performances in the broadcaster, but as a result, the end of the agency’s exclusive contract, which means the end of team activities, was confirmed.
Brave Girls’ “Rollin,” which was released in March 2017, was re-examined through a YouTube comment collection video four years later and succeeded in climbing the charts, belatedly gaining stardom, and showed off its presence at the year-end awards ceremony, but unfortunately, it has not continued.
Minyoung Yoo-jung, Eun-ji, and Yuna, who debuted as the second generation of the team in 2016, will eventually disappear into history without offline activities officialized with the song “Goodbye,” which all say goodbye to fans.
Momoland was formed through the survival program “Finding Momoland” and made its official debut in the music industry in November 2016 after releasing “Welcome to Momoland.” MOMOLAND rose to stardom with its hit song “Bboom Bboom” and later gained positive responses from “BAAM,” “Thumbs Up,” “Amso Hot” and “Yamiyami Love,” while JooE Nancy and others also showed off their presence in various fields such as entertainment.
However, MOMOLAND took a disappointing step of disbanding after failing to maintain its popularity after several team reorganizations, including member Yeon-woo and Tae-ha Daisy leaving the team.
After the announcement of the end of the official activities, members Joo E and Nancy said, “I’m so sorry to our Merry who must have been very upset. I’ve always thought about how I can repay Merry who always supported me and gave me a lot of strength. Looking back, there were a lot of things that were lacking and a lot of regrets, but I think Merry could not have been happier if they were those times,” he said. “After a long consideration, the six of us decided to take a step forward to our dreams and cheer for a new start.”Please continue to support and look forward to MOMOLAND and each member’s steps in the future,” he said, adding to expectations for his solo career in the future.
In general, the idol group’s move is in the stage of rising to stardom as fandom and public reactions gradually grow after three to four years of gaining ground in the god after its debut. According to the period, Mamamoo Red Velvet LABOUM Lovelyz, who debuted in 2014, Oh My Girl TWICE, who debuted in 2015, and Brave Girls I.O.I Black Pink MOMOLAND, who debuted in 2016, have continued their current activities in 2018 (G)I-IZ*ONE, and 2019 ITZY have established a competition system with fourth-generation girl groups.