“The worst design.” Criticism…Chelsea consider ending sponsorship with ‘3’
Chelsea are considering ending their sponsorship with the main sponsor ‘3’.
British media ‘Telegraph’ reported, “Chelsea is looking for another sponsor to replace the existing sponsor 3, and wants to sign a bigger contract than the current one.”
3 is a network brand for mobile carriers and is based in various countries such as the UK, Sweden, and Indonesia. He made a connection with Chelsea in 2020. At the time, the sponsorship was signed for 40 million a year, and the sponsor logo was engraved in the center of Chelsea’s uniform after Yokohama Tire.
It was criticized for its design. The prevailing assessment was that the sponsor’s logo, “3,” did not match the Chelsea uniform. Some angry Chelsea fans demanded a change in the club’s sponsorship last season. It was a problem that could not be easily overcome because it was the sponsor’s logo shape that greatly affected the club’s commercial profits and greatly affected the sales performance of such uniforms.
Of course, it is not a matter of design for Chelsea to consider replacing sponsorship this time. This is to sign a larger contract with another sponsor.
Chelsea have invested astronomical sums through two transfer windows. He invested record transfer fees several times, including Enzo Fernandez and Mikhailo Moodleek, and spent a total of 900 billion won.
As the first part of the plan to make up for this, the replacement of sponsorship was considered. British media ‘The Sun’ said, “Todd Boelli, the owner of the club, used a huge amount of money during the transfer market. Now their goal is to uphold financial regulations and hope to cover the funds through larger sponsorship contracts than they do now. They are confident,” he said.